The Tourism Authority of Thailand will organize golf events targeted at the expatriate community in Thailand as part of efforts to restore confidence in domestic tourism under the banner of the “Stay Play Safe” campaign.
Minister of Tourism and Sports Phipat Ratchakitprakarn explained that the motivation behind the campaign is to reenergize a sector that has been badly hit by the COVID-19 pandemic: “Over the past year, Thailand and the world has been confronted by a global pandemic that has prevented tourists from travelling and so has had a negative impact on the industry and the economy as a whole.
“With the pandemic easing, the government has started to look at ways of reviving the industry from within, targeting the domestic market. Through collaboration with the Tourism and Sports Ministry, the Public Health Ministry and other sectors, the “Stay Play Safe” campaign has been devised to not only create awareness of the “Amazing Thailand Safety & Health Administration: SHA” hygienic standard certification, but also to help boost confidence among travellers and in turn revive the sector. A large number of players within the industry have been certified as SHA proprietors.
“The Ministry has long recognised the importance of the expatriate community as a sector with high purchasing power and with this in mind, the Department of Tourism, TAT, the Sports Authority of Thailand and the Designated Areas for Sustainable Tourism Administration (Public Organization) or DASTA has come together to reestablish trust among the sector to help boost domestic tourism.”
TAT Deputy Governor for Marketing Communications Mr. Tanes Petsuwan paid tribute to the efforts of the government, medical professionals and the public in suppressing the COVID-19 outbreak: “Because of successful collaboration between government, medical sector and the public, we have been able to relax a number of protective measures over the past few weeks.
“Throughout the pandemic TAT has continued to promote the sector among both the foreign and domestic tourist sectors, to ensure the Kingdom remains in the forefront of the minds of tourists. A number of events and activities have been staged throughout Thailand under the auspices of the TAT to convey the importance of Thai public health measures.
In its latest attempt to stimulate domestic tourism, TAT is to host the Minister Cup 2021 and the Amazing Thailand Expat Golf Tournament Series. Details as follows:
1. The Minister Cup 2021 was staged on April 4 2021 at Alpine Golf Club in Pathum Thani. Foreign ambassadors and representatives from chambers of commerce participated in the tournament to tighten relationships between the local business community and the Ministry of Tourism and Sports. Participants were updated on the current COVID-19 situation in Thailand and measures that have been implemented to cope with the pandemic. The event also offered the opportunity to outline the government’s plans and proposed golf and tourism related activities – under the SHA standard – targeted towards the expatriate community in Thailand. The event was presided over by Minister of Tourism and Sports Phipat Ratchakitprakarn.
2. The Amazing Thailand Expat Golf Tournament Series 2021 will be held on June 4 2021 at Siam Country Club Old Course in Chonburi. The event will be organized to promote domestic travel among the expatriate community.